Stake F1 Team KICK Sauber has revealed its new black and green C45 livery for the 2025 season, along with its “Hustlin’ Harder” campaign. With a new driver lineup and strong fanbase, the team is ready to make its mark before Audi’s 2026 takeover.
Stake’s F1 Team, KICK Sauber, made a defiant statement ahead of the 2025 season as it unveiled its striking green and black 2025 challenger, the C45.
Thousands of fans gathered along with media representatives to witness the dramatic and dazzling reveal, coinciding with Formula One’s F175 LIVE celebration marking the sport’s illustrious 75th anniversary.
With dazzling lighting and cameras flashing, the covers came off the C45, revealing its eye-catching black and green livery. The stark and unmistakable design symbolises the Stake Casino team’s determination to leave a vivid impression ahead of its final season before the Audi Works team transitions in 2026.
The reveal was a statement of intent, with the Stake F1 Team boldly announcing they were ready to fight, push boundaries, and Hustle Harder.
Central to the event was the launch of the “Hustlin’ Harder” campaign, aimed at reinvigorating the team’s image, energising the fanbase and reinforcing its position with the sponsors.
Akhil Sari, Chief Marketing Officer at Stake, explained the philosophy behind the initiative, stating:
“The challenges faced by the Stake F1 KICK Sauber team have been no secret, but our fans can rest assured that we are prepared to fight in 2025 - we are working harder than ever.”
The campaign's branding tells an inspiring story. The moon, central to its visual identity, symbolises strength and unwavering consistency, while the backdrop of the night sky reflects the relentless effort that often goes unseen.
These elements, together with the inspirational motto, are meant to spur the team and supporters on with a greater sense of purpose in the new season.
The campaign for Stake is about striking a chord and building an authentic connection. The team is betting on the campaign resonating with fans worldwide by emphasising resilience and determination.
This message carries particular weight in markets like Brazil, where the presence of Brazilian driver Gabriel Bortoleto has ignited widespread excitement.
Mattia Binotto, Chief Operating and Chief Technical Officer at Sauber Motorsport AG brought home the importance of this transitional year, stating:
“2025 marks an exciting year for Stake F1 Team KICK Sauber. With a new driver lineup, a bold new car design, and the unwavering support of Stake, we are excited to embark on this journey.”
As the season opener in Melbourne approaches on March 16th, F1 fans and bettors anticipate the 2025 season and the performance of Stake F1 Team KICK Sauber.
Stake is a premier online casino and sports betting brand in Jamaica, and F1 has a small but dedicated following in the Caribbean nation, so it's a safe bet that Jamaicans will share the enthusiasm of fans worldwide at the prospect of the new F1 season beginning in earnest.
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